A Continuous Lean

A Continuous Lean

Finding Enlightenment

Avoiding the darkness of e-commerce armageddon and 24+ small brands to support.

Michael Williams
Nov 25, 2025
∙ Paid

I saw a sign on a store here in Paris that just said Black Week, and that about summed it up for me. It feels like these sales have taken a turn towards the dark side. I’m here to tell you that it’s ok if you don’t buy anything for the next few weeks. Or if you do, let’s think about things differently.

Perhaps we take this time to reflect on what buying…

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