There’s a lot of talk about people standing in line in New York, but these lines are in most cities thanks to social media. A few weeks ago, I was walking down a busy street in my town toward a coffee shop and noticed everyone with the same drink in their hands. Everyone was taking photos, talking about this buzzy thing they were excited to share with their followers. As I got closer to the cafe, I noticed the line and heard people talking about the cinnamon toast matcha or whatever it was. All the women wore the same color-blocked workout set, sneakers, and ankle socks. The men all looked the same in a hat with an upside-down word, Vuori athleisure pants, etc.
I could imagine what their weekend entailed. Go to a workout class, go to a trendy matcha spot, curate content, repeat. While none of these things interest me, I’m not offended by any of it. Live and let live. Right? What concerns me is that everything is part of the “lifestyle” now. These shared pursuits are driving conformity and, to some degree, making life significantly less interesting.
