The campaign for me to fall in love with Joe Jost’s was either exquisitely premeditated or entirely accidental. My good buddy Matty would hit me with little tidbits about the place in-between shots of golf at nearby Virginia Country Club or while walking a trade show in Chicago. “The beer is super cold, probably the coldest on the West Coast. They have a special ‘Blizzard System’ for chilling the lines that run the beer at 29 degrees — you’re gonna love it!” He would exclaim. “You’re never going to have a hotdog like the one at Joe Jost’s. It’s just something else.” Years went by with these anecdotes and stories like this. I honestly didn’t know what to think. It took me forever to even figure out the real name — for the longest time I thought it was called Joe Joes until one day I finally googled it. That’s when I told Matty that we have to go and we made a plan.
© 2024 Michael Williams
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