Original Alaska Outfitter

A Q&A with Filson‘s Chief Creative Officer Alex Carleton

There’s a certain struggle which comes with being an American heritage brand. Over the years customers have become extremely loyal because of reputations for quality and consistency. Though, with that loyalty comes the challenge to evolve and grow. When a company like Patagonia was preserved in the way that it was recently by founder Yvon Chouinard, it …