Shopping Purdey

London's Beloved Sporting Outfitter

If I were to give out awards for heritage brand management, Purdey would undoubtedly be a recipient of an award for excellent stewardship and modernization. I can’t think of a brand of this size that executes as well in all areas. The product is interesting and well-crafted. The visuals are stunning. The retail space is inspiring and beautiful. It seems…