Swedish Utility

A Q&A with Garphyttan founder John Skullman.

If I had to guess, the word Garphyttan might not be the first name a branding agency would suggest for a company that plans to make a big in America. Though I like companies with the non-traditional names. That always feels better than the ones that are perfectly branded. Personally, I would rather not buy marketing — I want the marketing to be in the p…