A Continuous Lean

A Continuous Lean

The Long Way Round

A Q&A with Tom Kay of Finisterre.

Michael Williams
Jul 07, 2026
∙ Paid

There’s a stretch of the north Cornwall coast where people paddle out into the North Atlantic in the dead of winter. It’s not the image of England we might first imagine, but it’s the very real place and way of life that inspired the brand Finisterre.

The company takes its name from Finisterre, one of the sea areas in the Shipping Forecast — the beloved …

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