How to Save an American Factory

One of the few bright spots of 2020 was what happened with Rancourt & Co. At a very dark moment the Rancourt family resolved to do something drastic to avoid having to make difficult decisions. What happened next was incredible. Mike and Kyle Rancourt decided that they were going to take a chance on something they have never done before. The company didn’t just need sales, they needed the volume of orders that would fill the factory and keep everyone working. So for the first time in Rancourt’s history it offered shoes directly to its customers at wholesale pricing through a crowd funding campaign. It was a big gamble, but the campaign’s success made it possible for Rancourt to remain at full employment all last year.

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