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Justin Brown's avatar

Still don't really know what to do with Outerknown. Plenty of things that I really like about what they are doing, yet a good deal that still remains to be seen. I've found you really have to dig deep to get an understanding of what they are trying to do as a brand (i.e. interviews like this). Certainly more substance than typically seen in the traditional surf wear brand model that relies way more on marketing and hype.

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James Ledford's avatar

Good interview. Liked the ambition here to be 100% “circular” by 2030.

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