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Andrew H's avatar

Great piece- I was interested in your thoughts on this. I don’t really get streetwear but I appreciate it, and I hope he can bring something new to J Crew without turning it into something too young or trendy for guys like me who wear a Ludlow suit or chinos and dress shirt every day. The best case scenario for me is that he revives the brand and helps them grow, giving them space to get back to the quality materials and cuts from the early 2010s.

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John Erickson's avatar

Very thoughtful piece, Michael, with great points throughout and all the distinctive perspective I expect from you. My favorite line, "Personally, my preferences typically center on crusty old brands that are bad marketers and exhibit obliviousness whenever possible."

It is hard not to agree with just about every point you make. e.g. where J.Crew can sit on the line between Uniqlo and RL, that streetwear is potentially limiting (but high hopes for him figuring it out), that old school prep doesn't need to live anymore (except as costume, or perhaps on the UES where the characters do indeed wear it as costume).

In a year or so it would be fun to read your compare+contrast piece on Brooks Bros. and J.Crew, each 1-2 years post bankruptcy, new leadership, new creative direction, to see how well they're each faring.

I am also struck with how refreshing the J.Crew editorial voice was 8-12 years ago. We all talked that way anyway, and suddenly J.Crew was speaking to us like a friend. Now that everyone has done it (Hodinkee comes to mind, and even they have gone on a bit too long with it), that kind of jazzy friend chatter feels like your father-in-law trying to sound cool. No pressure @Emilie Hawtin but as their new editorial lead I have a ton of confidence that she could thread that needle.

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